About

I help Shopify stores get more Customers with SEO

I'm a dedicated Shopify SEO specialist with a passion for helping online stores like yours grow through organic search. After years of building and scaling ecommerce businesses, I've focused my expertise on helping Shopify store owners navigate the world of search engine optimisation.

My Journey

My e-commerce journey began in our family business, where I grew a new vape brand from zero to €6 million in annual sales across multiple international markets. I engaged with major publications like the New York Times and Wired, and even secured product placements in HBO shows and Snoop Dogg music videos.

After designing our first online retail store that generated over €450k in annual sales, I ventured out to launch my own e-commerce brand on Shopify. This experience taught me the ins and outs of the platform while building a global distribution network reaching €500k in annual turnover.

Since 2018, I've been fully dedicated to helping Shopify store owners succeed:

  • Transformed a sports retailer's online presence, helping them achieve €1.2m in annual sales
  • Successfully migrated a US business to Shopify Plus, managing complex SEO challenges across five websites including B2B
  • Launched a specialised newsletter sharing actionable Shopify SEO strategies with store owners and marketing managers

Why Work With Me?

When you work with me, you're getting a specialist, not a generalist. I exclusively work with Shopify stores, bringing focused expertise to your business.

You'll work directly with me – not an account manager or junior team member. Your project gets my personal attention and decades of e-commerce experience.

I understand international e-commerce – particularly the unique challenges of selling across the EU with its diverse languages, currencies and shopping behaviours.

My pricing is transparent – I offer fixed project rates rather than unpredictable hourly billing, so you'll know exactly what you're investing.

I bring a holistic perspective – While SEO is my core offering, my background in email marketing, web design, and paid advertising means I understand how these elements work together in your marketing ecosystem.

As an Irishman and proud European, I understand the nuances of different English variants from an SEO perspective – whether you're targeting UK, US, Australian or Irish markets.

I'm particularly familiar with outdoor and water sports industries, having personal passion for sailing, surfing, kayaking and hiking. This means I can quickly understand your products and target audience if you operate in these spaces.

Above all, I value honesty. I'll be straightforward about whether we're a good fit to work together, whether that's about budget alignment or if your specific niche requires expertise I don't possess.

Brands I've Helped

Ready to Grow Your Shopify Store?

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